ERIN JOHNSON

LET’s Start here

Before we begin, complete the following tasks

1. Discovery Questionnaire

2. Schedule your Discovery call

NEW BRAND DEVELOPMENT

The objective of this project is to develop a comprehensive brand identity that reflects your vision, mission, and target audience. This includes creating a logo, defining a cohesive color palette, selecting fonts, and delivering a brand ebook that outlines the intent and use of the brand assets. The final product will ensure you have a clear and professional identity, along with guidance for consistent implementation across platforms.

phase 1 - Brand discovery

• Discovery session to understand the goals, audience, and values.

• Define the brand’s tone, visual style, and key messaging.

phase 2 - Identity

• 3–4 initial logo concepts.

• Refine 1 selected concept through up to 2 rounds of revisions.

phase 3 - COLOR

• Develop a primary and secondary color palette aligned with the brand’s tone.

• Provide guidance on appropriate color usage.

phase 4 - FONT

• Curate a set of primary and secondary fonts for brand consistency.

• Ensure fonts are suitable for digital and print applications.

Phase 5 -BRAND EBOOK DESIGN

• Includes the following:

  • Brand Overview (mission, vision, values).

  • Logo guidelines (usage, spacing, variations).

  • Color palette specifications (RGB, HEX, CMYK values).

  • Font usage rules and examples.

  • Application examples (social media, print, digital).

Phase 6 - walkthrough and delivery

• Provide a walkthrough of the ebook and brand assets.

• Deliver all files in editable and high-resolution formats (AI, PNG, PDF, etc.).