Your Name
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First Name
Last Name
What product/service do you offer?
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Your tagline
This should be short + kitchy.
Your Bio
Tell me a bit about yourself, how you got started, where you're from, and anything special about you you'd like to share.
Describe your brand/business in three to five descriptive words.
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feminine, playful, luxurious, etc.
What is your mission?
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When you first thought of the idea for your company/brand there was something meaningful and impactful stirring in you? Think of your mission as your concrete promise to the people.
What are your company goals?
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Over the next few years, what initiatives do you plan to put in place? Who are these initiatives for and what ideal benefits will come from reaching or working towards these goals?
Who is your ideal custom?
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Be descriptive here. Take one example of the perfect customer and describe what he or she is like, include details about lifestyle, income, career, whatever details you can think of that make up your most loyal and desired customer.
Who are your competitors?
What sets you apart from your competitors?
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What would you like your customers to think and feel when they see/experience your brand?
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What other brands inspire you?
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These brands don't have to be in the same industry as your business but do your best to describe what you like about each brand.
How do people currently learn about your brand/business?
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Where will your logo primarily be used/seen?
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Are there any specific icons / symbols / images that you would like to associate with your brand?
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Are there colors you'd like to explore using in your brand palette??
What type of logo are you looking for?
Emblem (i.e. Harley Davidson)
Monogram ( i.e. HBO)
Icon (i.e. Nike check)
Wordmark (i.e. Google)
Combination (i.e. Dove)
