ZOE STYLEZ
Zach, welcome to your portal.
(PROJECT SCOPE)
This project includes the strategic and visual development of a complete brand foundation your business. The goal is to create a cohesive, professional identity that clearly communicates the brand’s values, expertise, and offerings, while providing the essential visual tools needed to confidently show up across digital and physical touchpoints.
The scope of work is designed to support a new brand entering the market with intention, or an evolving brand seeking clarity and refinement. All deliverables will be thoughtfully designed to feel timeless, elevated, and aligned with long-term growth.
Project Inclusions:
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A guided process to clarify the brand’s values, audience, positioning, and overall direction before visual design begins.
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Establishing a clear visual and conceptual direction to guide all design decisions and ensure consistency.
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A professionally designed primary, secondary and icon logo that reflects the brand’s identity and works across core use cases.
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A curated set of brand colors selected to support recognition, tone, and emotional resonance.
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A cohesive font pairing for headlines and body text that reinforces the brand’s voice and usability.
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Essential visual elements that allow the brand to show up consistently and professionally across touchpoints.
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Simple direction on how to use brand elements correctly to maintain clarity and cohesion over time.
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Domain name purchase or registration
Trademark searches, filing, or legal fees
Legal or intellectual property consultation
Copywriting beyond agreed-upon brand language
Website design or development
Printing, production, or third-party vendor costs
Ongoing brand management or future asset creation outside the agreed scope
Mission Control
QUOTE & CONTRACT
Review your project estimate, sign your contract, and launch your project by paying your deposit.
ESTIMATED TIMELINE
4-6 weeks
February 6 - March 20
REVIEW
Your Brand Foundations are ready to review.