Phase 1 — Brand Discovery
We'll talk through your vision, core values, and the purpose behind your services, grounding the rebrand in what makes Whole with Joy distinct for the long run.

Phase 2 — Identity
Rather than starting from scratch, we'll take your existing logo and refine it — sharpening the details and adjusting proportions so it feels intentional and polished. You'll see the refined concept in black-and-white, styled for a range of uses, ensuring it marries seamlessly with the rest of your new brand assets.

Phase 3 — Typography + Color
With your logo direction set, we'll pair fonts that support all of your brand communications, then explore color palettes and hierarchy built for how you'll actually use them in marketing. By the end of this phase, you'll see your logo in full color.

Phase 4 — Refinement
We'll finalize your chosen direction, making any last adjustments to logo, type, and color based on your feedback before moving to delivery.

Phase 5 — Package
We'll package out all final assets — logo files, color codes, and typography guidelines — ready for you to use across your brand.

Phase 1 — Discovery
We'll dig into your goals for the new site, who you're speaking to, and how you want visitors to move through your services, membership portal, and new service pages.

Phase 2 — Content Audit
We'll review your existing site copy page by page, identifying what's ready to carry over as-is, what needs light refinement, and where new copy is needed for your 6 new service pages.

Phase 3 — Site Map
We'll map out a basic outline of your new site, naming each page and defining where it lives chronologically across the site.

Phase 4 — Wireframing
Wireframing lets you see your site fleshed out in more detail. We'll lay out each page's placement of images, text, and buttons before any visual design begins.

Phase 5 — Mockup
This is where things get juicy. You'll see the most accurate visual prototype of your site yet — an entirely new look built around your refined brand. We'll continue refining the design here before moving into build.

Phase 6 — Build
Sit back and let the magic happen. This phase takes the most time, as every element from your mockup is built into an actual, functioning site. We'll make sure it renders seamlessly across devices and sizes, and that all third-party accounts are fully integrated.

Phase 7 — Testing
We're almost there. Testing ensures every button, form, and link is working exactly as it should.

Phase 8 — Transfer + Launch
We'll move your current site registrations over to your new site, beginning at night when traffic is lowest. Most transfers happen within minutes but can take up to 48 hours.

Phase 1 — Concept + Tone
We'll establish the overall look and feel for your video content — a cinematic, warm tone that reflects the essence of Whole with Joy — setting the visual foundation before any planning begins.

Phase 2 — Shot List + Purpose
For each service, we'll define the specific purpose the footage needs to serve and build a detailed shot list, so both you and the crew know exactly what's expected on shoot day.

Phase 3 — Shoot Day
We'll capture 15–30 minutes of footage per service, filmed to match the cinematic tone established in Phase 1.

Phase 4 — Edit
Raw footage is edited down into short-form videos for each service, refined for pacing, warmth, and clarity.

Phase 5 — Placement + Delivery
We'll place each video where it has the most impact across your site — homepage, service pages, and beyond — and deliver final files for any additional use.

Phase 1 — Tier Planning
We'll define what each membership tier can look like — components, offerings, and what makes each level distinct.

Phase 2 — Roadmap for Assets
We'll map out a plan for how you can approach creating the assets behind each tier — courses, workbooks, retreats — so you have a clear path forward.

Phase 1 — Strategy
We'll define your brand voice, content pillars, and posting rhythm for Instagram, aligned with your new brand identity.

Phase 2 — Roadmap Build
We'll build out a copy-paste guide with post ideas, captions, and content types designed to build awareness, showcase your expertise, and grow community.