Brand Discovery + Strategy
Brand positioning and tone of voice

Ideal client profiling and competitive landscape overview

Brand messaging framework (mission, vision, tagline, brand story)
 

Visual Identity Development
Primary and secondary logo suite

Icon and mark variations

Color palette

Typography system

Graphic patterns, textures, or monograms (if applicable)

Brand mood and direction board
 

Brand Guidelines
Brand usage rules and visual application guidance

File delivery (print, web, and transparent formats)

Website Strategy + Architecture
Sitemap and page structure

Content flow and wireframes (UX planning)
 

Website Design + Development
Custom design aligned with brand identity

Responsive layout for desktop, tablet, and mobile

Copywriting and storytelling integration

Image curation and placement for elevated presentation

CMS setup (Squarespace, Webflow, or Shopify — TBD based on functionality)

Blog and/or portfolio integration

Contact and inquiry form setup
 

Launch Support
Domain connection and hosting setup

SEO basics and metadata optimization

Post-launch testing and walkthrough

Pre-Production
Creative concept and shot list development

Location scouting (studio or on-site)

Set design and prop styling (florals, textures, materials, paper displays, etc.)

Wardrobe and color palette direction (if applicable)

Coordination of production team (stylist, assistants)
 

Production
Half-day or full-day shoot (based on scope)

On-site art direction and styling

Flat lays, lifestyle imagery, and product detail shots

Behind-the-scenes content capture 
 

Post-Production
Image selection and curation

Editing and retouching for up to 25-35 final images

Delivery of final, high-resolution and web-ready images

Image usage rights and storage for ongoing marketing use
Full usage rights for digital and print

Creative Direction + Styling
Moodboard and shot list development

Art direction and on-set styling

Clean, minimal set design using elevated textures and materials (glass, linen, marble, or soft neutrals)
 

Studio Production
Individual and grouped product shots

Styled hero compositions for homepage and social use
 

Post-Production
Professional retouching, color correction, and background cleanup

Delivery of high-resolution and web-optimized files
20 final edited product images

High-res, web, and transparent formats

Full usage rights for digital and print

Export and clean existing client + service data from Square

Set up Vagaro account, service menu, staff profiles, and booking rules

Import client list and upcoming appointments

Configure deposits, cancellation policies, and notifications

Design and customize online booking page with brand assets

Test all booking flows, payment processing, and reminders

Replace booking links on website, Google, and social media

Provide team walkthrough and post-launch check

Design and configure white label app