PROJECT MEDIUMM

Brand Discovery + Strategy
Brand positioning and tone of voice
Ideal client profiling and competitive landscape overview
Brand messaging framework (mission, vision, tagline, brand story)

Visual Identity Development
Primary and secondary logo suite
Icon and mark variations
Color palette
Typography system
Graphic patterns, textures, or monograms (if applicable)
Brand mood and direction board

Brand Guidelines
Brand usage rules and visual application guidance
File delivery (print, web, and transparent formats)
Website Strategy + Architecture
Sitemap and page structure
Content flow and wireframes (UX planning)

Website Design + Development
Custom design aligned with brand identity
Responsive layout for desktop, tablet, and mobile
Copywriting and storytelling integration
Image curation and placement for elevated presentation
CMS setup (Squarespace, Webflow, or Shopify — TBD based on functionality)
Blog and/or portfolio integration
Contact and inquiry form setup

Launch Support
Domain connection and hosting setup
SEO basics and metadata optimization
Post-launch testing and walkthrough
Pre-Production
Creative concept and shot list development
Location scouting (studio or on-site)
Set design and prop styling (florals, textures, materials, paper displays, etc.)
Wardrobe and color palette direction (if applicable)
Coordination of production team (stylist, assistants)

Production
Half-day or full-day shoot (based on scope)
On-site art direction and styling
Flat lays, lifestyle imagery, and product detail shots
Behind-the-scenes content capture

Post-Production
Image selection and curation
Editing and retouching for up to 25-35 final images
Delivery of final, high-resolution and web-ready images
Image usage rights and storage for ongoing marketing use
Full usage rights for digital and print
Creative Direction + Styling
Moodboard and shot list development
Art direction and on-set styling
Clean, minimal set design using elevated textures and materials (glass, linen, marble, or soft neutrals)

Studio Production
Individual and grouped product shots
Styled hero compositions for homepage and social use

Post-Production
Professional retouching, color correction, and background cleanup
Delivery of high-resolution and web-optimized files
20 final edited product images
High-res, web, and transparent formats
Full usage rights for digital and print
Export and clean existing client + service data from Square
Set up GlossGenius account, service menu, staff profiles, and booking rules
Import client list and upcoming appointments
Configure deposits, cancellation policies, and notifications
Design and customize online booking page with brand assets
Test all booking flows, payment processing, and reminders
Replace booking links on website, Google, and social media
Provide team walkthrough and post-launch check

SCOPE

This project aims to establish a distinctive and elevated brand identity along with a refined digital presence that reflects the sophistication, artistry, and confidence of Jade Beauty’s offerings, including at-home wax products, training content, and current laser hair services.

The project will consist of two core phases: Brand Development and Website Development, ensuring a cohesive visual and digital foundation that positions Jade Beauty as a leading name in the beauty and hair removal space.

TIMELINE

Start: November 1, 2025
End: May 1, 2026

QUOTE , CONTRACT, & PAYMENT

Review your project estimate, sign your contract, and launch your project by paying your deposit

Payment Option 1: