PROPOSAL & QUOTE
Maple Campaign Proposal
Garrett, here's an overview of the campaign, what's included, the investment and how we'll move through the work together.
01 · OVERVIEW
Campaign overview
A single guerrilla marketing campaign that introduces Maple and positions you as the person business owners want in their corner. Mediumms plans, directs and produces a short burst of live, in person content in Durham, delivered as a series of bold, attention grabbing Instagram videos with practical advice at the center of every one.
What's included
Campaign strategy
Creative direction and visual guide
Scripting and content development
Event and production planning
Videographer sourcing
Vendor management
On site creative direction
Post production oversight
Launch and rollout plan
Campaign recap
What you'll receive
3 teaser videos, 12 edited and captioned Instagram videos, campaign B roll and portrait stills, a campaign visual guide, a rollout calendar with captions and a final performance recap.
Not included
Brand identity work (quoted separately), production vendor fees, paid ad spend and ongoing social media management after rollout.
02 · QUOTE
Investment
$8,000
Mediumms campaign fee. Production vendor costs, including videography, editing, set, permits, wardrobe and music licensing, are estimated separately at $5,750 to $12,800. Vendors are billed at cost and approved by you before booking.
Payment Schedule
Deposit · Due at signing
$3,200
Payment 1 · Before the campaign days, June 2027
$2,400
Payment 2 · At final delivery
$2,400
This quote is valid for 30 days. Signing reserves your March 2027 start date.
03 · THE WORK AHEAD
Your campaign, phase by phase
Here's how we'll move through the campaign. Open any phase to see what we'll create and what we'll need from you.
01
Strategy & Discovery
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Define the campaign's goals, audience and success metrics, and how it supports Maple's launch.
March 2027
FROM YOU
Kickoff session, business goals and any audience insights.
02
Creative Direction
+
Develop the campaign concept and visual guide, built on Maple's new brand identity.
April 2027
FROM YOU
Feedback and approval on the concept and visual direction.
03
Content Development
+
Write the on camera content, prompts and captions together, so every piece of advice is yours.
April to May 2027
FROM YOU
Working sessions to shape the advice, and script approval.
04
Production Planning
+
Source and book the video crew, secure locations and permits, and prepare every detail for the campaign days.
April to May 2027
FROM YOU
Approval of vendor quotes and wardrobe selections.
05
Campaign Days
+
Teasers go live, then we capture the campaign over three days in Durham with on site creative direction.
June 2027
FROM YOU
Your time and energy on camera for all three days.
06
Post Production
+
Direct the edit and review every video for quality and brand consistency before it reaches you.
June to July 2027
FROM YOU
Review and approval of final videos.
07
Rollout & Recap
+
Launch the series on a set posting schedule, then review performance and recommend what comes next.
July to September 2027
FROM YOU
Engagement on posts and a recap call at the end.