A strategic recalibration of the brand to support focus, authority, and long-term scalability.

Includes:

Brand Foundation

• Refined mission statement

• Defined core values

• Clear brand philosophy

• Industry positioning statement

• Growth vision roadmap (esthetician → wellness authority)

Audience & Demographic Clarity

• Refined target demographic

• Psychographic profile (lifestyle, desires, spending behavior)

• Brand alignment to ideal client

• Service-to-audience clarity audit

Visual Identity Refinement

• Elevated color palette (aligned with luxury + skin health positioning)

• Font palette (primary, secondary, accent)

• Imagery direction (texture, lighting, mood)

• Brand cohesion guidelines

Voice & Messaging

• Tone of voice framework

• Tagline development

• Core messaging pillars

• Authority-building language refinement

Outcome:
A cohesive brand that feels specialized, elevated, and built for expansion.

Implementation of refined brand direction across her existing Square site.

Includes:

• Updated color integration

• Font implementation

• Refined service descriptions

• Clear positioning copy

• Visual direction alignment

• Homepage restructuring for clarity

• Strategic call-to-action refinement

• Service hierarchy reorganization (esthetic focus first)

Outcome:
A website that communicates expertise immediately and converts aligned clients.

Strategic contraction to strengthen authority.

Includes:

• Audit of current service offerings

• Strategic scaling back of non-core services

• Repositioning around esthetics specialization

• Packaging of core services (signature treatments)

• Pricing review and refinement for profitability + positioning

• Future roadmap for reintroducing wellness modalities

Outcome:
Clear expertise positioning, simplified menu, improved perceived value.

A strategic content framework designed to establish authority and prepare audience for product + future service expansion.

Includes:

• 90-day content calendar structure

• Weekly content themes

• Educational authority posts

• Behind-the-scenes brand-building content

• Soft positioning toward future candle line

• Engagement strategy prompts

• Reels direction ideas

• Conversion-focused content prompts

Outcome:
Consistency, clarity, authority-building, and audience warming.

With Complementing Sales Funnel Page

A targeted acquisition strategy to grow esthetics clientele intentionally.

Includes:

Ad Strategy

• Campaign objective selection

• Audience targeting setup

• Budget recommendation

• Campaign structure

Ad Creative

• 2–3 branded ad designs (static or carousel)

• Branded copywriting

• Messaging aligned with refined positioning

Sales Funnel Page

• Dedicated landing page copy

• Service-specific offer positioning

• Clear CTA structure

• Conversion-focused layout direction

• Lead capture or booking optimization

Outcome:
A system that brings in aligned clients — not just traffic.

Ensuring execution doesn’t stall.

Includes:

• Implementation roadmap

• 90-day action plan breakdown

• Bi-weekly strategy check-ins (or defined cadence)

• Brand alignment feedback

• Messaging refinement support

• Launch support for candle integration strategy

• Scaling roadmap discussion (future team + space expansion)

Outcome:
Clarity, accountability, and strategic momentum.