EZINATOPIA
Welcome to your portal, Jazmine.
(PROJECT SCOPE)
Objective: Brand Refinement + Strategic Repositioning for Scalable Growth
This project is designed to strategically refine Ezinatopia’s brand by narrowing her current service offerings to establish authority in esthetics, clarify her audience, and create a strong, scalable foundation for long-term growth in the wellness space.
Phase one focuses on positioning her as a premium esthetics expert through refined branding, service simplification, pricing clarity, and digital alignment.
Phase two lays the groundwork for future expansion into movement-based classes, specialized sound bath experiences, and a product-based revenue stream (luxury candle line), beginning with in-salon experiential integration.
The goal is clarity, authority, and intentional growth — not just visibility.
Project Inclusions:
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Investment $3000
A strategic recalibration of the brand to support focus, authority, and long-term scalability.Includes:
Brand Foundation
Refined mission statement
Defined core values
Clear brand philosophy
Industry positioning statement
Growth vision roadmap (esthetician → wellness authority)
Audience & Demographic Clarity
Refined target demographic
Psychographic profile (lifestyle, desires, spending behavior)
Brand alignment to ideal client
Service-to-audience clarity audit
Visual Identity Refinement
Elevated color palette (aligned with luxury + skin health positioning)
Font palette (primary, secondary, accent)
Imagery direction (texture, lighting, mood)
Brand cohesion guidelines
Voice & Messaging
Tone of voice framework
Tagline development
Core messaging pillars
Authority-building language refinement
Outcome:
A cohesive brand that feels specialized, elevated, and built for expansion. -
Investment $2000
Implementation of refined brand direction across her existing Square site.
Includes:
Updated color integration
Font implementation
Refined service descriptions
Clear positioning copy
Visual direction alignment
Homepage restructuring for clarity
Strategic call-to-action refinement
Service hierarchy reorganization (esthetic focus first)
Service simplification,
Pricing refinement
Outcome:
A website that communicates expertise immediately and converts aligned clients. -
Investment $2500
A strategic content framework designed to establish authority and prepare audience for product + future service expansion.Includes:
90-day content calendar structure
Weekly content themes
Educational authority posts
Behind-the-scenes brand-building content
Soft positioning toward future candle line
Engagement strategy prompts
Reels direction
Conversion-focused content prompts
Meta ad design + launch (ad budget not included)
Sales funnel page development
Outcome:
Consistency, clarity, authority-building, and audience warming.
QUOTE & CONTRACT
Review your project estimate, sign your contract, and launch your project by paying your deposit.
PAYMENT BREAKDOWN
A 40% deposit is due to kick-off your project. Remaining balances will be broken down into 2-3 installments.
