BE SPRY FITNESS

Welcome to your portal, Moe.

(PROJECT SCOPE)

This project covers brand development and social media strategy for Be Spry Fitness, a personal training brand focused on growing its clientele and establishing a discoverable, authentic presence across social media. The work is rooted in the founder's background in collegiate strength and conditioning, shaping a brand identity and content presence that positions Be Spry Fitness as a relatable, credible training brand its audience can grow with.

Project Inclusions:

  • Investment $3000

    A strategic build of a brand foundation designed for clarity, connection, and long-term growth.

    Includes:

    Brand Foundation

    • Defined mission statement

    • Core values development

    • Brand philosophy

    • Industry positioning statement

    • Growth vision roadmap

    Audience & Demographic Clarity

    • Target demographic definition

    • Brand alignment to ideal client

    • Service-to-audience clarity

    Visual Identity Development

    • Color palette (aligned with brand personality and positioning)

    • Font palette (primary, secondary, accent)

    • Imagery direction (texture, lighting, mood)

    • Brand cohesion guidelines

    Voice & Messaging

    • Tone of voice framework

    • Tagline development

    • Core messaging pillars


    Outcome: A cohesive brand identity built from the ground up — clear, intentional, and ready to grow with the business.

  • Investment $650

    • Copy-Paste Growth Method — Repeatable content system for consistent Instagram growth on personal and entrepreneur accounts, including weekly content templates, engagement strategy, and hashtag framework

    • Campaign Strategy — Full-funnel campaign planning covering goal-setting, audience targeting, content arc, posting cadence, and performance benchmarks

    • Campaign Creation — Step-by-step build process from concept to content calendar to live execution, including batch creation guidance and scheduling strategy

    • Content Type Guide — Breakdown of Reels, carousels, static posts, Stories, and Broadcast Channel by growth goal — reach, saves, shares, and follower conversion

    • Content Creation Specs — Platform-specific direction on video length, music usage, caption formats, text overlay best practices, and hook formulas

QUOTE & CONTRACT

Review your project estimate, sign your contract, and launch your project by paying your deposit.

PAYMENT BREAKDOWN

A 40% deposit is due to kick-off your project. Remaining balances will be broken down into 2-3 installments.
**Alternative payment plans available.

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