BE SPRY FITNESS
Welcome to your portal, Moe.
(PROJECT SCOPE)
This project covers brand development and social media strategy for Be Spry Fitness, a personal training brand focused on growing its clientele and establishing a discoverable, authentic presence across social media. The work is rooted in the founder's background in collegiate strength and conditioning, shaping a brand identity and content presence that positions Be Spry Fitness as a relatable, credible training brand its audience can grow with.
Project Inclusions:
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Investment $3000
A strategic build of a brand foundation designed for clarity, connection, and long-term growth.Includes:
Brand Foundation
Defined mission statement
Core values development
Brand philosophy
Industry positioning statement
Growth vision roadmap
Audience & Demographic Clarity
Target demographic definition
Brand alignment to ideal client
Service-to-audience clarity
Visual Identity Development
Color palette (aligned with brand personality and positioning)
Font palette (primary, secondary, accent)
Imagery direction (texture, lighting, mood)
Brand cohesion guidelines
Voice & Messaging
Tone of voice framework
Tagline development
Core messaging pillars
Outcome: A cohesive brand identity built from the ground up — clear, intentional, and ready to grow with the business. -
Investment $650
Copy-Paste Growth Method — Repeatable content system for consistent Instagram growth on personal and entrepreneur accounts, including weekly content templates, engagement strategy, and hashtag framework
Campaign Strategy — Full-funnel campaign planning covering goal-setting, audience targeting, content arc, posting cadence, and performance benchmarks
Campaign Creation — Step-by-step build process from concept to content calendar to live execution, including batch creation guidance and scheduling strategy
Content Type Guide — Breakdown of Reels, carousels, static posts, Stories, and Broadcast Channel by growth goal — reach, saves, shares, and follower conversion
Content Creation Specs — Platform-specific direction on video length, music usage, caption formats, text overlay best practices, and hook formulas
QUOTE & CONTRACT
Review your project estimate, sign your contract, and launch your project by paying your deposit.
PAYMENT BREAKDOWN
A 40% deposit is due to kick-off your project. Remaining balances will be broken down into 2-3 installments.
**Alternative payment plans available.

