ALLERT DINING

Welcome to your portal, Cydni.

(PROJECT SCOPE)

Allert Dining is a digital product designed to help restaurants clearly list menu item allergens and help diners quickly determine what’s safe for them to eat. The app improves the dining experience by making allergen information easy to find and understand at the point of decision—while giving small restaurants a simple, consistent way to organize and present their menus with transparency and care.

Project Inclusions:

  • Brand Refinement focuses on clarifying and strengthening your existing brand to ensure it is cohesive, modern, and effective across digital and print platforms. This service refines the visual and verbal identity to better connect with your target audience and support marketing, website, and app experiences.

    Deliverables:

    • Refined logo (polish, adjustments, and usability improvements)

    • Updated color palette optimized for demographic reach and accessibility

    • Defined typography system for digital and print use, including hierarchy

    • Custom icon set for use across app, website, and print materials

    • Refined brand messaging, including mission, values, and tagline

    • Brand-ready assets prepared for marketing and product use

  • Website Development focuses on translating the refined brand into a polished, functional digital space that serves as the central hub for company information and app education. The website will establish brand credibility, communicate the value of the app, and provide a clear, accessible experience for visitors across devices.

    Deliverables

    • Custom website design aligned with refined brand visuals and messaging

    • Implementation of brand elements (logo, color, typography, iconography)

    • Responsive layouts optimized for desktop and mobile

    • Core page designs to support app information and brand storytelling

    • Content structure and layout to clearly communicate product features and benefits

    • Fully developed and launch-ready website

  • App Design & Development focuses on creating a clear, intuitive mobile experience that helps users quickly identify safe menu options while giving restaurants an easy way to present allergen information. This service translates the refined brand into a functional digital product designed for real-world restaurant use.

    Deliverables

    • UX strategy and app structure for menu allergen guidance

    • User flows and screen layouts for core app functionality

    • High-fidelity app interface design aligned with brand visuals

    • Reusable UI components for scalability and consistency

    • Frontend and backend app development (as required)

    • Implementation of core Version 1 features

    • Testing and refinements prior to launch

    • Launch-ready app delivered in a staging or production environment

  • The Kickstarter Video Ad focuses on creating a compelling short-form video that clearly communicates the purpose, value, and key features of the Allert Dining app. The video is designed to introduce the product, build trust, and drive engagement for the Kickstarter campaign.

    Deliverables

    • Creative direction and messaging for the video

    • Script and storyboard outlining key features and app purpose

    • Visual design elements aligned with the refined brand

    • One fully produced video ad showcasing the app experience

    • Final video exports formatted for Kickstarter use

  • The following items are not included in this project scope unless explicitly outlined in writing and approved by Mediumms:

    • Website domain purchase or renewal fees

    • Website hosting fees

    • App hosting, server, or cloud service fees

    • App store developer account fees (Apple App Store, Google Play)

    • Third-party software, plugins, APIs, or subscription services

    • Payment processing fees

    • Stock photography, video, music, or font licensing fees

    • Legal, compliance, or regulatory costs (including accessibility, privacy, or food/allergen compliance reviews)

    • Copywriting beyond agreed messaging refinement

    • Marketing, advertising spend, or campaign management

    • Kickstarter campaign setup, management, or ad spend

    • App store optimization (ASO) or ongoing app marketing

    • Ongoing website or app maintenance after launch (unless on retainer)

    • Feature additions or scope changes beyond the approved project scope

    • Data entry, menu population, or ongoing content updates

    • User support, moderation, or customer service

    • Refined logo (polish, adjustments, and usability improvements)

    • Updated color palette optimized for demographic reach and accessibility

    • Defined typography system for digital and print use, including hierarchy

    • Custom icon set for use across app, website, and print materials

    • Refined brand messaging, including mission, values, and tagline

    • Brand-ready assets prepared for marketing and product use

QUOTE & CONTRACT

Review your project estimate, sign your contract, and launch your project by paying your deposit.

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ESTIMATED TIMELINES

Brand Refinement: 3-4 weeks
Website Development: 4-5 weeks
App Design + Development: 5-8 months
Kickstarter Ad: 2–3 weeks

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(PROJECT PHASES)

This section outlines how your project will progress from start to finish. Each service is broken into clear stages so you know what’s happening, when it’s happening, and what’s required from you at each step. This helps keep timelines aligned, feedback focused, and the project moving smoothly.

What to Expect

  • Phase 1: Discovery & Alignment
    Review existing brand assets, messaging, and goals to understand what needs refinement and where the brand needs to evolve.

    Phase 2: Visual Refinement
    Refine the logo, color palette, typography, and iconography to ensure consistency, accessibility, and usability across digital and print spaces.

    Phase 3: Messaging Refinement
    Clarify the brand mission, values, and tagline to better position the brand for marketing and growth.

    Phase 4: Finalization & Delivery
    Final brand assets and guidelines are prepared and delivered for use across website, app, and marketing materials.

  • Phase 1: Strategy & Structure
    Define the website’s goals, page structure, and content flow using the refined brand foundation. This ensures the site supports the app, communicates value clearly, and guides users intuitively.

    Phase 2: Wireframing
    Create low-fidelity wireframes to map page layouts, content hierarchy, and user flow before visual design begins. This phase focuses on structure and usability, not aesthetics.

    Phase 3: Website Design
    Design the visual layout of the website, applying refined brand elements (logo, color, typography, iconography) to create a cohesive, responsive experience.

    Phase 4: Development & Build
    The approved designs are developed into a functional website, optimized for performance and responsiveness.

    Phase 5: Testing & Launch
    Test functionality, review final details, and deploy the website.

  • Phase 1: App Strategy & Feature Definition
    Define the purpose of the app, core user flows, and Version 1 feature set. This phase establishes how restaurants manage allergen data and how users interact with menus to determine what’s safe to eat.

    Phase 2: Information Architecture & User Flows
    Map how users move through the app, including navigation, screen relationships, and key actions. This ensures the experience is intuitive and supports quick, informed decision-making.

    Phase 3: Wireframing
    Create low-fidelity wireframes for core screens to establish layout, hierarchy, and functionality before visual design begins.

    Phase 4: UI Design
    Design high-fidelity app screens using the refined brand system, including components, interaction states, and visual patterns that support accessibility and clarity.

    Phase 5: Development
    The app is built based on approved designs and scope, including frontend development and backend functionality required to support core features.

    Phase 6: Testing & Refinement
    Test the app for usability, functionality, and stability, addressing issues and making refinements prior to launch.

    Phase 7: Launch Preparation
    Prepare the app for release, including final builds, handoff, and deployment support as outlined in the project scope.

  • Phase 1: Messaging & Creative Direction
    Define the core message, story, and purpose of the video.

    Phase 2: Script & Storyboard
    Create a clear script and visual outline for the ad.

    Phase 3: Production
    The video is produced using approved visuals, messaging, and app assets.

    Phase 4: Final Delivery
    The final video is delivered in formats ready for Kickstarter use.