VOWEL VALLEY

INTERACTIVE MAT

The goal of this project is to design a visually engaging, educational interactive play mat that aids educators, teachers, and parents in teaching vowel sounds to children. The play mat will be an electronic device that combines sound and imagery to enhance the learning experience. The graphic design will serve as the foundation for the mat's interface and aesthetic, ensuring it is both functional and appealing to young learners.

Discovery + research

• Objective: Gather all necessary information and assets from the client and illustrator.

• Tasks:

  • Meet with the client to understand the product’s objectives, brand requirements, and target audience.

  • Research visual styles suitable for young children and educational tools.

  • Collaborate with the illustrator to finalize the style and theme of the illustrations.

  • Collect specifications from the manufacturer regarding dimensions, material limitations, and any technical constraints.

deliverables

• Creative brief summarizing goals, style guide, and design requirements.

• List of deliverables and deadlines for each stakeholder.

concept development

• Objective: Create initial design concepts for review.

• Tasks:

  • Develop a layout that incorporates interactive zones for each vowel.

  • Integrate placeholder or draft illustrations from the illustrator.

  • Design color palettes, typography, and graphical elements that align with the educational theme.

• Deliverables:

  • Wireframes and mockups of the play mat design.

  • Feedback from the client to refine concepts.

design finalization

• Objective: Finalize the play mat design based on feedback.

• Tasks:

  • Incorporate final illustrations from the illustrator.

  • Ensure all design elements meet the manufacturer’s technical specifications.

  • Test the design for usability and clarity of interactive zones.

• Deliverables:

  • Finalized design files in required formats (e.g., AI, PSD, or vector-based files).

  • Production-ready files annotated with specifications for the manufacturer.

collaboration with manufacturer

• Objective: Ensure the design is accurately translated into the final product.

• Tasks:

  • Work with the manufacturer to resolve any design-related issues during prototyping.

  • Adjust and optimize files as needed to meet manufacturing requirements.

• Deliverables:

  • Revised files based on manufacturer feedback.

  • Final sign-off on production.

handoff and launch preparation

• Objective: Prepare all assets and documentation for client delivery.

• Tasks:

  • Provide the client with a final package of design files and supporting materials.

  • Document design rationale and guidelines for future use or updates.

• Deliverables:

  • Complete asset package.

  • Design guidelines document.