THE CAPS

LET’s Start here

Before we begin, complete the following tasks

1. Quote + Contract + Deposit

2. Branding Questionnaire

3. Schedule your project launch call

brand REFRESH

THE GOAL: The goal of this rebrand is to refine the brand message and tone, develop updated assets, and position the brand to thrive in a competitive urban market—empowering the artist to collaborate and express creativity through apparel and collection launches.

Below are the phases we will go through to build your brand’s foundational assets. These tools will embody your brand vision and position you for effective and consistent marketing initiatives.

Phase 1: Brand Discovery

We’ll collaborate to refine your brand’s vision, clarify its core values and philosophies, and define the purpose and intent behind your products or services. This stage lays the foundation for a brand built to thrive long-term.

Phase 2: Identity

We’ll explore logo concepts that capture your brand essence. You’ll receive three black-and-white concepts showcasing different styles and applications. After reviewing, we’ll meet to discuss what works, what doesn’t, and refine the designs based on your feedback.

Phase 3: Color

With your logo finalized, we’ll craft a custom color palette. This interactive process ensures the palette reflects your personal taste while also being effective for marketing and audience engagement.

Phase 4: Typography

Next, we’ll pair fonts with your logo to enhance brand communication. You’ll review font samples mocked up in print and digital formats to ensure they are legible, scalable, and aligned with your brand’s personality.

Phase 5: Packaging

Finally, we’ll compile your brand assets and deliver a comprehensive brand e-book, giving you everything you need to bring your brand to life.