relaxation realm

Hi Kisha!
I’m so happy to collab with you! Welcome to your portal, a fast and easy way to keep track of your project(s).

 
 

Phase 1 — Quick Wins for Visibility & Conversions

Goal: Make the site discoverable to Google, create a strong first impression, and make booking easy.

Tasks:

  • Homepage & Hero Section

    • Add an H1 headline with local keywords: e.g., “Relaxation Realm — Massage & Facial Services in Cary, NC”

    • Include a short value proposition (why choose you) and a clear CTA (“Book Your Appointment Today”).

  • Meta Data Setup

    • Write and implement meta titles & descriptions for all key pages (services, homepage, contact, etc.)

  • Booking Optimization

    • Add a step-by-step booking walkthrough or a short “What to Expect” section.

    • Make the “Book Now” button high contrast, clear, and repeated on every page.

  • Basic Local SEO Setup

    • Claim and update Google Business Profile (name, address, phone, hours, photos, services).

    • Add NAP (Name, Address, Phone) consistently in the site footer.

  • Trust Signals

    • Add testimonials, star ratings, or client quotes to homepage and service pages.

    • Display Google Reviews widget if possible.

Phase 2 — Structural SEO & User Experience Foundations

Goal: Give Google a clear site map and help users navigate easily.

Tasks:

  • Heading Structure

    • Implement proper H1–H3 hierarchy for all pages.

  • Internal Linking

    • Link from homepage to service-specific pages (e.g., “Swedish Massage” → booking page).

  • Footer Optimization

    • Add privacy policy, terms of service, social links, updated copyright.

    • Include footer navigation to top pages (Home, Services, Book Now, Contact, About).

  • Sitemap & Robots.txt

    • Create XML sitemap and robots.txt, submit to Google Search Console.

  • 404 & Redirects

    • Set up 301 redirects for broken pages and a custom 404 page.

Phase 3 — Content & Keyword Optimization

Goal: Rank higher for targeted local searches and answer user questions.

Tasks:

  • Keyword Research

    • Identify local intent keywords: “massage therapist Cary NC,” “facial spa Cary,” “deep tissue massage Cary,” etc.

  • On-Page Optimization

    • Add keywords naturally into headings, service descriptions, and image alt text.

  • Image Optimization

    • Compress images for faster load times.

    • Add alt tags for accessibility & SEO.

    • Geo-tag service location into images.

  • Content Expansion

    • Add detailed service breakdowns with benefits, pricing, and FAQs.

    • Create a “Why Choose Relaxation Realm?” section.

  • Blog / Resource Start

    • Begin posting helpful articles like “5 Benefits of Regular Massage” or “Best Skincare Routine After a Facial.”

Phase 4 — Technical SEO & Performance Improvements

Goal: Improve site speed, mobile usability, and Google Core Web Vitals scores.

Tasks:

  • Mobile Optimization

    • Fix overlapping buttons/images for mobile usability.

    • Ensure all CTAs are thumb-friendly and visible without scrolling.

  • Core Web Vitals

    • Optimize for LCP, CLS, and FID scores (faster load, stable layout, responsive interactions).

  • Caching & Speed

    • Enable browser caching, use a CDN if possible.

    • Minify CSS/JS files.

  • Advanced Schema Markup

    • Add LocalBusiness and Service schema to help Google understand services & location.

  • Ongoing SEO Monitoring (Optional Add-On)

    • Track keyword rankings, site traffic, and booking conversions monthly.

 
 

TIMELINE

Phase 1 – Quick WinsAug 15 – Aug 29

Phase 2 – Structure & UXSept 1 – Sept 21

Phase 3 – Content & KeywordsSept 22 – Oct 19

Phase 4 – Technical SEO Oct 20 – Nov 16

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