moon mami
Hi Aisha!
I’m so happy to collab with you! Welcome to your portal, a fast and easy way to keep track of your project(s).
LET’s Start here
Before we begin, complete the following tasks
Below you will find the phases we will go through to build your brand’s foundational assets. These tools will embody your brand vision and position you for effective and consistent marketing initiatives.
brand development
phase 1 - Brand discovery
During this stage, we will discuss and refine the vision for your brand, hone in on your core values and philosophies, and further define your purpose and intent of services/products for the longevity of your brand.
March 1, 2024
phase 2 - Identity
During this stage, we will begin fleshing out logos that represent the brand. You will see 3 concepts initially in black-and-white format and various styles and uses. After you’ve had some time to sit with your concepts, share and get feedback from your most trusted friends/family/colleagues who think creatively and/or analytically.
March 1-12
phase 3 - COLOR
Now that we’ve got your logo designed, we will move on to explore color palettes. This phase should be treated as an interactive exercise. The goal is to find the colors within each palette that resonate with your personal surroundings and to take note of emotions and feelings that come up while looking at each of the colors.
March 13-17
phase 4 - TYPOGRAPHY
Here we will move on to pairing fonts with your logo to support all of your brand communications. You will be presented with samples of fonts mocked in print and digital formats so you have an idea of how each font reads when scaled to varying sizes.
March 18-21
Phase 5 - PACKAGE
Sit back while we build out your brand assets and brand e-book.
March 24
YOUR FILES
Once completed, your final files will be available in this section.