📩 Email Marketing Process

Our end-to-end approach to creating impactful campaigns—from soulful to strategic.

1. Discovery & Direction

We align on your goals, audience focus, and the purpose of each email (or series). Whether it's a sales push, nurturing flow, or educational content, we clarify the why behind the send.

2. Content Planning & Strategy

We outline the flow, messaging themes, and campaign structure. This could include:

• One-off campaigns (sales, product drops, announcements)

• Series-based content (educational emails, seasonal storytelling)

• Automated flows (welcome, abandoned cart, post-purchase, etc.)

This is where the storytelling meets strategy.

3. Copywriting & Visual Direction

We write custom, on-brand copy that sounds like you and feels aligned with your brand’s values. At the same time, we design layouts and visuals that elevate your message—whether minimalist, modern, or playful.

4. Segmentation & List Optimization

We ensure the right message is reaching the right people. We’ll handle any needed list clean-up, tag organization, or audience segmentation to increase engagement and clarity.

5. Automation Setup (When Applicable)

For flows like welcome series or abandoned cart, we build intentional sequences that move your audience through a thoughtful journey, without you lifting a finger after setup.

6. Testing & Scheduling

Before anything goes live, we test every link, image, and layout. Then we schedule based on your ideal send windows, no spammy timing here.

7. Delivery & Performance Insights

Your emails hit inboxes and we review key performance metrics (opens, clicks, conversions). You’ll receive simplified reports so you always know what’s working and why.